There has been a decade-long U.S. tech talent growth trend, with the U.S. adding 136,000 tech talent jobs last year, coming to a staggering national total of 5.5 million. One of the critical U.S. tech hubs is Atlanta, Georgia, which has been experiencing considerable growth. Atlanta has a 5.6% concentration for tech talent, ranking 7th for tech talent concentration by industry, with a large number of those with tech skills working in the tech industry in the region. A key marker for Atlanta’s tech scene, however, is its diversity. The city itself is known for its diverse racial makeup, with 48.2% of the population being Black or African American , 41.0% White, 5.0% Asian, and 3.7% identifying as two or more races. Additionally, the city has a relatively young population, with a median age of 34.7 years, which is another key marker of the city’s overall diversity. But how is Atlanta setting the standard for diversity in tech? The outlook The foundation for Atlanta’s diverse tech scene can be summed up by its colleges, culture, and support network for tech businesses. For example, Georgia Tech is one of the top engineering schools in the country, spearheading initiatives for underrepresented populations such as Georgia Tech’s Center for Education Integrating Science, Mathematics, and Computing (CEISMC). Georgia Tech also has prominent research programs in areas such as computer science, robotics, and artificial intelligence. Another example of a strong academic presence contributing to Atlanta’s tech scene is Georgia State University which has a business school offering a program in information systems to prepare students for tech careers. Atlanta also has the second-highest number of black-owned businesses in the U.S. and has been named the number 1 hub in the U.S. for Black-owned businesses, with a high number of these startups concentrated in the tech industry, in part due to the thriving startup culture in the city. Many of the successful startups in Atlanta are led by women, such as Aquagenuity, created by Founder and CEO Doll Avant to leverage AI to help people and cities protect and monitor their water quality. But which areas are Atlanta thriving in when it comes to diversity in tech that are setting the standard? Initiatives and support for tech Atlanta isn’t simply resting on being a diverse city, it’s actively encouraging a number of underrepresented communities to become involved in tech through various programs, initiatives, and other forms of support.  When it comes to gender diversity in tech alone, there are the following organisations supporting women in the tech industry and helping to promote greater gender diversity: Women Who Code Atlanta Women in Technology (WIT) Atlanta Women’s Entrepreneurship Initiative (AWE) For LGBTQ+ entrepreneurs, there is the Atlanta Gay & Lesbian Chamber of Commerce (AGLCC), providing networking opportunities and mentorship programs. Another significant support system for diversity and inclusion in tech is the Atlanta Tech Village’s Diversity and Inclusion Council, which is a group within Atlanta’s tech village that focuses on creating a more diverse and inclusive tech ecosystem in the city. For underrepresented entrepreneurs, TechSquare Labs is a startup incubator and venture capital firm that focuses on support through mentorship, funding, and other resources. In short, Atlanta is abundant with support systems for underrepresented groups in tech that are changing the landscape of the industry in the city. It’s full of opportunity There’s a reason why the likes of Apple, Microsoft and Visa have opened offices in Atlanta… There’s a wealth of opportunity in the city because of its diverse tech talent. The strong academic links (as outlined earlier) also play a key role – Georgia Tech, based in Atlanta, produces the most technology graduates per year in the U.S., according to CBRE Research . Add in the resources that businesses have at their disposal to grow and continue developing a more diverse and inclusive environment, and it’s clear that Atlanta’s diversity is the underlying trait of its success. Another key marker of Atlanta’s success is its status as a hub for multiple tech disciplines, including FinTech, cybersecurity, and digital media, from startups to the largest and most renowned companies. For perspective, 70% of all U.S. transactions are handled by payment processing firms located in Atlanta, aptly nicknamed ‘Transaction Alley’, within a sector containing over 200+ FinTech companies and employing over 42,000+ professionals in the state of Georgia. Atlanta is also considered to be one of the burgeoning capitals in the U.S. for high-paying cybersecurity careers, with high growth potential in the sector for professionals and businesses alike. A thriving startup culture As mentioned earlier, there’s no shortage of tech incubators and accelerators for businesses to benefit from, and many of these are geared specifically towards tech startups. Digitalundivided (DID), for example, is one of the first programs in the U.S. that is dedicated to funding and developing startups founded by Black and Latino women called the BIG incubator, with the BIG Innovation Center being opened in Atlanta back in 2016. To date, $25 million in investments were raised and 52 companies have been built. Atlanta Tech Village is perhaps one of the most well-known successes of Atlanta, being launched back in 2012 and continuing to be a hub for entrepreneurial success and founder networking. The #ItTakesAVillage initiative is Atlanta Tech Village’s way of emphasising diversity inclusion, in terms of supporting diverse perspectives and inclusive work environments, in technology. These are just two examples of the support offered to startups that emphasises diversity and inclusion from the offset. There are many more initiatives and programs, from pre-accelerators like Goodie Nation to incubators like TechSquare Labs BuiltxWomen Initiative , further emphasising the culture of support that attracts so many founders and businesses to Atlanta. It’s only going to continue growing As more businesses and professionals flock to Atlanta for its thriving and diverse tech scene, the industry will continue to adapt and grow. The success of the city isn’t accidental – as many businesses and professionals weigh up the costs and benefits of more traditional tech hubs and locations, it is only likely that the likes of Atlanta and other up-and-coming hubs will be viewed as a more viable, attractive option. For tech companies looking for a region bursting with diverse talent and a wealth of support and innovation at their fingertips, Atlanta is the key to growth. Get in touch At Remit Resources, we use our approach to recruitment to fill the gap between a traditional agency and consultancy by focusing on development, infrastructure and infosec. We can identify your talent needs and provide you with recruitment solutions through our global network – if you’ve got ambitious growth plans for your business, we could be the perfect recruitment partner for you. Get in touch today to find out more.

As skills and labour shortages continue across the tech industry, there’s a prevailing question for tech companies to consider… How can companies stay ahead in the new era of talent competition in tech? Economic uncertainty and a recent influx of high-profile layoffs in big tech have left many businesses scrambling away from, rather than towards, recruitment as a competitive advantage during such a tumultuous period. The post-pandemic impact is still influencing the hiring market in tech, with a continuing demand for tech experts to keep up with post-pandemic digitisation and an ever-widening skills gap in areas such as cloud computing, AI and ML. Yet, to prepare for a potential recession or any level of economic uncertainty, it is vital that companies understand the necessity for a sustainable and streamlined talent strategy. So, how can you stay ahead of the new era of talent competition in tech? Take a look at our step-by-step guide below. 1. Re-evaluate what you’re looking for When many businesses think of hiring or recruitment, they think of how to attract talent, analyse their skills, and onboard them (and hopefully, retain them, too). Whilst there’s no issue with this process in a general sense, it ignores the importance of aligning your approach to hiring talent with your long-term business goals. In other words, how can you find talented tech candidates that are a good cultural fit that can contribute to wider company goals, whilst also aligning with its values? Adjusting your approach to stay ahead of the new era of talent competition is reliant on this shift because it will not only help to fill current roles in your business, but to define the qualities and skills for future roles also. Important questions to get your organisation started include: Does your organisation plan to expand in the next few years? If so, how does talent influence your organisation’s ability to expand (this could include the next year or even the next five years depending on your growth plans)? Where does your organisation need the most support? (e.g., if you intend to shift more of your workforce to a hybrid model, this may mean you’re looking for cloud computing skills primarily) Which skills are the most vital in helping you to meet business goals and objectives? Which values are integral to the direction your organisation is moving towards? (e.g., if diversity and inclusion are key to the future of your company, how do a candidate’s values tie in with this?) The best way to approach this is to keep in mind that there are the skillsets/qualifications you need to identify alongside your awareness of your organisation’s future. 2. Make recruitment an active process In such a competitive hiring market, waiting for candidates to apply to your organisation will not only barely scratch the surface of your hiring needs, but it’ll also result in a talent pool that isn’t diverse or necessarily aligned with your requirements. Instead, you should focus on building an active talent pipeline. This means actively finding candidates through different sources, including: Social channels: Whilst platforms such as LinkedIn are usually top of the agenda for sourcing candidates (whether active or passive), other social platforms like Facebook, Twitter and Instagram can be used to attract candidates through organic and paid social efforts. Additionally, online tech forums can be a great place to locate tech talent. Referrals: Referral programs are a great way to reward current employees for referring candidates, particularly since current employees have a strong idea of the cultural and skill fit required for a role. Networking events: Another method that provides access to both active and passive candidates, approaching candidates at in-person events can be a more personable way to connect with talent and build a network that can be referred to at a later date for suitable roles. A recruitment partner: Even with a variety of recruitment channels to work with, it can bring some much-needed peace of mind to work with a recruitment partner that not only knows tech but also knows the landscape of the current hiring market, candidate expectations, and the best approach to securing top talent. 3. Boost your employer brand In a candidate-driven market, your employer brand is extremely important in highlighting the benefits of working at your organisation, whilst also conveying its values and culture. How can you go about boosting your employer brand to attract tech talent? Showcase your values and vision together: Candidates are your target audience in this case, which makes conveying your values and vision an integral part of attracting this target audience. This information should be consistent across your marketing channels. In other words, where do you want to be and how will your values help to get you there? This should be a consistent and concise message. Highlight employee benefits : Though employee benefits are a separate entity from your branding, they work together when done effectively. Benefits tie in strongly with values, for example, if an organisation strongly values work-life balance, then benefits such as flexible working or wellbeing support would go hand-in-hand with this. Involve current employees: Employees are the best advocates for your business when it comes to attracting new talent. By getting current employees to speak about their experience working at your business, you can have a wealth of content to use across your website, social media channels, and other marketing collateral. 4. Don’t limit your recruitment efforts It can be tempting during periods of uncertainty and high competition to scale back your hiring and recruitment efforts. However, this usually means that you’ll rush the process when it is necessary and rarely have the desired outcome, meaning you’ll likely end up spending just as much in the long term. This approach also has a knock-on effect on your overall organisational productivity, as it is a firefighting, all-hands-on-deck approach that isn’t sustainable. Instead, you should focus on: Building a network of candidates: As mentioned earlier, when interacting with candidates across various channels, it’s important to nurture these relationships even when there isn’t an immediate hire in mind. This is the best way to build a sustainable talent pipeline. A consistent employer brand: In the same way that your recruitment efforts shouldn’t solely be during specific periods, neither should your employer branding efforts. You need to consistently market your employer brand across your marketing channels and during interactions with potential candidates. Staying ahead of trends: The current challenges – flexible work, economic uncertainty, a candidate-driven market – are unlikely to disappear over the coming years, but that’s not to say new challenges won’t arise. It’s important to keep an eye on how these challenges act as barriers to your ability to stay ahead in the new era of talent competition in tech so that you can plan for them. Let us help At Remit Resources, we use our approach to recruitment to fill the gap between a traditional agency and consultancy by focusing on development, infrastructure and infosec. We can identify your talent needs and provide you with recruitment solutions through our global network – if you’ve got ambitious growth plans for your business, we could be the perfect recruitment partner for you. Get in touch today to find out more.